PATRÓN Tequila
Copywriter, Razorfish
I’ve written about tequila. A lot. Scroll for a sip.
During my time with PATRÓN Tequila, I wrote web copy of all lingos & lengths, CRM, long-form editorials, FAQs, retailer toolkits and more. I also supported Senior Copywriter, Noa Levhar, and the creative team at large in creating a new DTC site purchase strategy, which is now live with the launch of PATRÓN CRISTALINO, and is coming soon to other SKUs.
Long-Form Editorials
What Exactly is Cristalino Tequila?
Cristalino tequila is an exceptionally unique and high-end variation of the beloved spirit. It combines the smoothness of aged tequila with the crystal-clear appearance of a blanco. But what sets cristalino apart?
How to Host a Tequila Tasting at Home
Whether you're a seasoned tequila taster or a beginner, you can curate an unforgettable tequila tasting at home with the right preparations. Get ready to taste tequila in a whole new way with our guide for an at-home tasting that's as enjoyable as it is memorable.
Our Best Cocktail Garnish Ideas
Never underestimate the power of a hint of jalapeño or the aroma of orange; the right garnish can elevate a drink from ordinary to extraordinary. Here at PATRÓN Tequila, we understand the transformative role garnishes can play in cocktail creation. We’ve curated a guide to our favorite garnishes to inspire your next mixology adventure.
How to Make Egg White Foam for Cocktails
Egg white foam is a surefire way to up your cocktail game. It’s silky, frothy and not only elevates the visual appeal of your drinks, but also enhances the overall texture and flavor. This guide will walk you through the entire process of using egg whites in cocktails, from understanding the science behind it, to practical tips. We’ll also share some cocktails that feature this lovely addition, as well as suitable substitutions.
Tequila for Beginners
Tequila, a spirit with a rich and storied past, offers an unparalleled sipping journey full of vibrancy. For those new to this iconic Mexican liquor, understanding its nuances can be as rewarding as tasting its smooth and complex flavors. This guide will dive into the different types of tequila, proper tasting techniques and our recommendation for beginners.
Know Your Tequila Varieties—and How to Enjoy Them
Learn about the different PATRÓN tequila varieties and discover the best way to enjoy them.