Chew the Rule
🏆 One Club Merit / Gold ADDY
This brief asked us to get kids chewing Extra gum. I immediately had PTSD of Señora Hill’s Spanish class junior year… “¡No chicle!”
We asked ourselves: how can we get kids to chew more, when gum is banned in most high schools?
Meet Chew the Rule, a campaign that helps students fight for the right to chew, all while teaching them about advocacy, leadership, and sticking up for what they believe in.
Art Direction / Design by Phoebe Klein & Amanda Rose Cabrera