It’s a weird world without soil

🏆 Silver ADDY

There’s a topsoil crisis right now. Yup, you read that right, a crisis. And no one is talking about it.

So we asked ourselves, how do we get people to give a sh*t about soil?

We realized that soil isn’t just an integral part of our diets, it’s woven into the characters we grew up on. In taking away their iconic produce we were able to show how weird the world is without soil.

We encouraged customers to look for the Sourced for Good seal at Whole Foods. Items marked as Sourced for Good are not only looking out for the fate of farms, but also the communities that work to provide our produce. It’s a weird world without soil. Shop the seal.

Art Direction / Design by Phoebe Klein